Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, as reported by Pocketgamer.biz. This early success highlights the game's strong appeal and potential in the mobile gaming market.

If you're unfamiliar with Mo.co, imagine blending a modern millennial social gaming platform with the thrilling elements of Monster Hunter. In Mo.co, you step into the shoes of a stylish part-time hunter, taking on various contracts to battle evil invaders from beyond. The game's engaging gameplay and the allure of numerous cosmetics and in-game goodies have significantly contributed to its initial revenue spike.

However, after reaching this peak, Mo.co's revenue experienced a noticeable drop. This could be attributed to the limited content available during its invite-led soft launch phase. While this might raise concerns about the game's future, it's important to consider that the lack of new content might be the primary factor affecting its sustained success.

Superstitious cellWhy does this matter? Supercell has a history of managing its vast business with a unique, no-nonsense approach to game releases. Instead of diluting their focus across multiple titles, they concentrate solely on the most promising projects. This strategy has led to some initially underwhelming releases that eventually surged in popularity, such as Brawl Stars and Squad Busters. On the flip side, it has also resulted in the cancellation of other promising games like Flood Rush and Everdale before they could see the light of day.

The question now is whether Mo.co will follow a similar trajectory. Given its initial success, Supercell might closely monitor how the introduction of new content impacts player spending. With any luck, we could soon see Mo.co making its way to major app stores.

While Mo.co remains in its closed state and not yet available for everyone to play, if you're eager to stay ahead of the curve, why not explore our top feature, "Ahead of the Game," where we showcase great games you can enjoy in early access on mobile?