Keanu Reeves Reportedly Pays Firm to Remove TikTok, Meta Fakes

Keanu Reeves, the star of John Wick, reportedly pays a company thousands of dollars each month to remove impersonators from platforms like TikTok and Meta.

According to a detailed report by The Hollywood Reporter, Reeves has hired a firm called Loti to handle tens of thousands of social media account takedowns annually.

Reeves—widely known for his "you're breathtaking!" persona in The Matrix and Cyberpunk 2077—is reportedly the most impersonated celebrity online. His blockbuster fame and absence from official social media have fueled curiosity about his private life.

Scammers are exploiting this by creating fake depictions of Reeves sharing various political messages, promoting questionable products, and even forming relationships through fake accounts to eventually extort money. Reeves has become a prime target for scams, and generative AI technology is making these impersonations harder to detect.

Of course, Reeves isn't alone. There have been multiple public complaints from celebrities about unauthorized AI-generated ads. In 2023, Tom Hanks alerted his followers that an AI version of him was being used without permission to promote a dental plan. Last year, Morgan Freeman thanked fans who identified AI-generated voice imitations circulated in viral videos by someone claiming to be his niece.

More recently, in May, Jamie Lee Curtis publicly appealed to Meta CEO Mark Zuckerberg via Instagram after the platform failed to remove an AI-generated ad using her likeness to endorse a product she "did not authorize, agree to, or endorse."

Alexandra Shannon, head of strategic development at CAA, told The Hollywood Reporter that artists are increasingly concerned about such impersonations and called for stronger rules and regulations to address the issue.