World of Warcraft Getting More Expensive in One Region
Author: Eleanor
Jan 24,2025
World of Warcraft to Raise Prices in Australia and New Zealand
Starting February 7th, Blizzard Entertainment will increase the cost of all World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment, announced on January 7th, affects monthly subscriptions, WoW Tokens, and other services. The company cites global and regional market conditions as the reason for the change.
While this isn't the first price increase for WoW, it marks a shift for Australian and New Zealand players. The US monthly subscription price has remained at $14.99 since 2004, a stark contrast to the upcoming adjustments. Current Australian subscribers pay AUD $19.95, which will rise to AUD $23.95. New Zealand players will see their monthly fee increase from NZD $23.99 to NZD $26.99. Annual subscriptions and WoW Token prices will also see corresponding increases.
The revised pricing structure, effective February 7th, is detailed below:
New World of Warcraft Service Prices (Australia & New Zealand - Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance (WoW Token) | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
Interestingly, current exchange rates suggest a near parity with US pricing after conversion. However, Blizzard emphasizes that these changes reflect ongoing economic fluctuations. Players with active subscriptions as of February 6th will retain their current rates for up to six months. While Blizzard acknowledges player feedback in its pricing decisions, the long-term impact of this price adjustment remains to be seen.
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