M3GAN Re-Release: 'Second Screen' and Live Chatbot Added

As the renowned horror studio Blumhouse approaches its 15th anniversary, it’s pulling out all the stops to celebrate in style. In a unique move that blends nostalgia with modern tech, the 2022 hit *M3GAN* is returning to theaters for a limited-time screening—just ahead of the sequel’s release. But this isn’t your typical re-release; the event introduces some interactive features that are already stirring debate.

As part of Shudder’s “Halfway to Halloween” program, *M3GAN*, along with *Ma* and *Annabelle*, will be shown in select theaters for exclusive one-night screenings. These events come with an unexpected twist: they actually encourage smartphone use during the movie. This innovation comes via Meta’s new “Movie Mate” technology, which allows audiences to engage directly with *M3GAN* through a chatbot experience, as well as access second-screen content in real time—all designed to deepen audience immersion.

"Movie Mate is exclusively available to those watching in theaters and activates when attendees direct message the Instagram account @M3GAN," the studio shared in a statement reported by *Variety*. "The feature is built around Meta's latest tools to elevate the classic 'second screen' experience, generating buzz for the upcoming *M3GAN 2.0* premiere on June 27."

The enhanced experience also promises sneak peeks, behind-the-scenes messages from directors and cast members, and surprise virtual appearances in select locations. While it’s clearly a bold promotional strategy aimed at boosting anticipation for the sequel, it raises questions about the future of traditional cinema etiquette. Whether this kind of tech integration enhances or detracts from the theatrical experience remains to be seen—but it’s certainly a gamble. Let’s just hope this doesn’t become the norm for standard film showings anytime soon.

The special *M3GAN* screening kicks off across U.S. theaters on April 30, followed by *Annabelle* on May 7 and *Ma* on May 14. *M3GAN 2.0* arrives in theaters nationwide on [ttpp].