Logitech 'Forever Mouse' Subscription Concept Goes Over As Well As You Would Think

Logitech CEO Proposes "Forever Mouse" with Subscription Service: A Controversial Concept

Logitech's new CEO, Hanneke Faber, has unveiled a potentially disruptive concept: the "forever mouse," a premium gaming mouse with continuous software updates, possibly requiring a monthly subscription. This idea, revealed during an interview on The Verge’s Decoder podcast, has sparked considerable debate among gamers.

Faber envisions a high-quality mouse, comparable to a Rolex watch in longevity and value, that remains relevant through ongoing software enhancements. While acknowledging the need for occasional hardware repairs, the core concept focuses on eliminating the frequent replacements typical of current peripherals. She stated that the concept is not far from reality, but the high development costs might necessitate a subscription model for profitability.

The proposed subscription would primarily cover software updates, mirroring existing models in video conferencing services. Logitech is also exploring alternative business models, such as a trade-in program similar to Apple's iPhone upgrade program.

This "forever mouse" aligns with a growing trend of subscription-based services across various industries, including gaming. Examples include HP's printing service and price increases for Xbox Game Pass and Ubisoft+. Faber emphasized the significant growth potential within the gaming market for high-quality, durable peripherals.

However, the online reaction has been largely negative. Gamers expressed significant skepticism towards paying a recurring fee for a mouse, with many considering it a ridiculous proposition. The idea has fueled widespread online discussions and memes.