Joe Russo Defends AI Use in 'The Electric State,' Says It Enhances Creativity

Since its debut on Friday, the Russo Brothers' latest Netflix film, The Electric State, has sparked widespread discussion, particularly regarding its use of AI. In the current industry climate, the topic of AI in film has become a focal point for fans and critics alike.

Joe Russo, who co-directed Avengers: Infinity War and Avengers: Endgame with his brother Anthony, has defended the use of AI for voice modulation in The Electric State. He described it as "something any 10-year-old could do after watching a TikTok video." In an interview with The Times, Russo addressed the controversy, stating, "There’s a lot of finger-pointing and hyperbole because people are afraid. They don’t understand. But ultimately you’ll see AI used more significantly."

Russo further elaborated on the potential of AI, saying, "Also, AI is in its generative state now, where it has, as we call them, hallucinations. You can’t do mission-critical work with something that hallucinates. That is a reason self-driving cars haven’t taken over, or why AI surgery is not taking place worldwide. But in its generative state, AI is best suited towards creativity."

Despite the enthusiasm from some studios, many artists across various disciplines view AI as the antithesis of creativity. However, Netflix CEO Ted Sarandos expressed a different perspective in July 2024, stating that audiences "don’t care" if AI is used in the content they consume. Sarandos emphasized that AI is "a great way for creators to tell better stories." He added, "Animation didn't get cheaper, it got better in the move from hand-drawn to CG animation, and more people work in animation today than ever in history. So I'm pretty sure there's a better business and a bigger business in making content 10% better than there is in making it 50% cheaper."

Not everyone is quick to embrace AI. Last month, Marvel denied using AI to create teaser posters for the upcoming The Fantastic Four: First Steps, despite one of the images featuring a character with a four-fingered hand.

The Electric State was directed and produced by Anthony and Joe Russo, with a script by Stephen McFeely and Christopher Markus, loosely adapted from Simon Stalenhag's 2018 illustrated novel. The film boasts an impressive cast including Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci.

IGN's review of The Electric State gave it a 4/10, describing it as "Marvel’s biggest hitmakers join forces again with the Netflix algorithm to deliver The Electric State, a $300-million anti-event movie."

Looking ahead, the Russo Brothers are set to direct the next two Avengers films for Marvel Studios: Avengers: Doomsday in 2026 and Avengers: Secret Wars in 2027.