Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing its previous high achieved at launch in July 2024.

AppMagic data reveals Zenless Zone Zero's total mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), along with enhanced game mechanics, new areas, and game modes. The Hoshimi Miyabi character banner was a significant driver of this revenue surge.

Remarkably, the update's impact on player spending lasted considerably longer than typical post-update trends. Daily revenue remained above $1 million for over 11 consecutive days and stayed above $500,000 even after two weeks.

While a considerable achievement, Zenless Zone Zero's revenue still falls short of HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.