eFootball Signs Youth Soccer Star Lamine Yamal as Ambassador

eFootball, Konami's leading multi-platform football simulation game, welcomes a new brand ambassador: the rising star Lamine Yamal. Yamal, a prodigious young footballer, will not only serve as an ambassador but also feature as a playable character within the game.

His in-game representation showcases the unique "Acceleration Burst" skill, a reflection of his dynamic on-field dribbling style.

Konami's eFootball continues to score big, from partnerships with elite football clubs to collaborations with popular anime franchises. The addition of Lamine Yamal marks another significant achievement.

Yamal, a product of FC Barcelona's famed La Masia academy, is a highly touted young talent. His selection as a brand ambassador is a testament to his exceptional potential.

Players can now recruit Yamal as an Epic-level player, alongside other notable additions like a Big Time Neymar Jr. and an Epic Takefusa Kubo. These players all feature the "Acceleration Burst" skill, enhancing their dribbling speed and mirroring their real-world abilities.

To celebrate Yamal's arrival, eFootball is launching a Carnival Campaign offering free eFootball Coins and exclusive rewards. Log in to claim a limited-edition carnival uniform!

Yamal's inclusion broadens eFootball's appeal, particularly to a younger generation of football fans. This strategic move suggests Konami's ambition to compete with industry giants like EA by immersing itself in football culture and featuring top players.

For more sports simulation options, explore our curated lists of the top 25 best football games for iOS and Android!