Danny Dyer's Latest Movie Sparks Buzz on Rockstar's Social Media

If you follow Rockstar Games on X (formerly Twitter), you might have done a double-take when you saw the studio promoting Marching Powder, a new British film starring Danny Dyer. The post, shared with their 21 million followers, reads:

From our friends Nick Love and Danny Dyer, the absolute legends behind The Football Factory...@MarchingPowder_ — a proper naughty comedy out tomorrow in the UK and Ireland.
Get tickets now at https://t.co/Zj4EBgRKVO and look out for details on worldwide release soon. pic.twitter.com/15u4DEpeDW

— Rockstar Games (@RockstarGames) March 6, 2025

Wait—why is the studio behind Grand Theft Auto hyping a small UK comedy? And who exactly is Danny Dyer? Let’s break it down.

Who is Danny Dyer?

Daniel John Dyer, known universally as Danny Dyer, is a celebrated British actor from East London. If you're in the UK, you likely already know him as a cultural icon. As Rockstar put it, he's an “absolute legend”—and according to Urban Dictionary, that means someone who’s “funny, reckless, original, and sensitive in the right measures,” and whose persona others aspire to emulate.

Dyer has been acting since 1993, carving out a niche playing tough, working-class characters—roles that mirror his own outspoken, no-nonsense public image. He’s known for his blunt takes on social and political issues, often delivered with a cheeky, “tough uncle” charm. Back in 2010, when a reader asked for breakup advice in Zoo magazine, Dyer’s response was classic: go on a “rampage” drinking session with your mates.

He’s also a social media favourite thanks to his wild, unfiltered posts. Take this 2013 gem:

Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...

— Danny Dyer (@MrDDyer) September 12, 2013

How is Danny Dyer Connected to Rockstar Games?

If you’ve never heard of Danny Dyer but love Grand Theft Auto, you’ve definitely heard his voice. He’s the man behind Kent Paul, the sleazy, fast-talking music manager in GTA: Vice City and GTA: San Andreas. In Vice City, he manages the fictional rock band Love Fist, and in San Andreas, he reps the Gurning Chimps and later produces for rapper Madd Dogg—bringing his signature East London swagger to the digital streets of Los Santos.

But the connection goes deeper. In 2004, Dyer starred in The Football Factory, a cult British film directed by Nick Love and—surprisingly—produced by Rockstar Games. Yes, Rockstar once stepped into the world of cinema, backing a gritty film about football hooliganism, booze, and working-class rebellion.

Danny Dyer (right, in tan jacket) in The Football Factory, a film produced by Rockstar Games. | Image credit: Vertigo Films

Marching Powder, the new film now releasing in the UK and Ireland, reunites Dyer with Nick Love. While not a sequel, it channels the same raw energy—featuring football violence, heavy drinking, drug-fueled antics, and that unmistakably British dark humour. Despite the X post, Rockstar isn’t involved in the film. Their promotion appears to be a nod to their shared history with Dyer and Love through The Football Factory.

Is Kent Paul Returning in GTA 6?

Short answer: we don’t know. And no, this Marching Powder post isn’t a hint about GTA 6. But let’s speculate anyway—could Kent Paul make a comeback?

It’s important to remember that the GTA series is split into two distinct universes: the 3D era (PS2-era games like Vice City and San Andreas) and the HD era (GTA IV onward). These are separate timelines—San Andreas’ Los Santos isn’t the same city as GTA V’s, and characters don’t directly carry over.

That said, there are Easter eggs and subtle crossovers. Grove Street from San Andreas appears in GTA V. Gangs like the Ballas exist in both eras. Lazlo, the ponytailed punk from Vice City, shows up across multiple games. And here’s the kicker: Kent Paul’s name is engraved on the Vinewood Walk of Fame in GTA V.

Tommy Vercetti confronts Kent Paul in GTA: Vice City. | Image credit: Rockstar Games

So is a Kent Paul return possible in GTA 6? Absolutely. But for now, that X post about Marching Powder is just Rockstar showing love to old collaborators—not a teaser. Still, we can dream.