The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats, a mobile tower defense game featuring a quirky cast of ninja cats, fish cats, and even a "Gross Cat," is celebrating its 12th anniversary. This enduring success is marked by a new Sengoku-era ad campaign, a blend of historical art and the game's signature humor.

Developed in partnership with R/GA, the "Way of the Cat" campaign transports players to the Sengoku period, showcasing tactical gameplay alongside whimsical elements like cat-themed food cans. The commercials are described as cinematic and engaging, prompting the feeling of wanting to "be the cat, become the cat."

Ponos' COO and Managing Director, Seiichiro Sano, stated, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”

For players looking to optimize their feline forces, a Battle Cats tier list is available. The game itself is free-to-play on the App Store and Google Play with in-app purchases. Stay updated on the latest news via the official Facebook page or website.