Home News ‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Author: Andrew Mar 06,2025

Former Nintendo of America employees shed light on the impact of recent Switch 2 leaks, highlighting the significant internal disruption and compromised element of surprise for fans. Leaks have revealed potential release dates, upcoming games, and even device mockups, including images of the motherboard and Joy-Cons. Nintendo has officially dismissed these as "unofficial."

In a YouTube video, ex-Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus of experience, discussed the internal fallout. Yang described the company's reaction as "really mad, to the most severe level," emphasizing the intense internal communication regarding the leaks.

The leaks created a "high-stress situation," according to Yang, forcing staff to juggle leak investigations alongside their regular duties. Ellis confirmed that Nintendo has dedicated investigators who will ultimately uncover the source. However, the leaks have undeniably affected Nintendo's ability to generate the intended surprise surrounding the official announcement, as noted by both Ellis and Yang.

Speculation regarding Nintendo's involvement in the leaks was dismissed by both former employees. They emphasized the company's strong emphasis on the "value of surprise," stating that internal processes strongly discourage such actions.

The extensive leaks will likely prompt a reevaluation of Nintendo's product security protocols, particularly given the eight-year gap since the original Switch launch. The lack of a recent hardware release may necessitate improvements to their reveal processes.

Genki Nintendo Switch Mockup Images from CES 2025

While all information remains unofficial until Nintendo's official announcement (expected in Q1 2024), the company has confirmed backward compatibility with original Switch games and integration with Nintendo Switch Online. However, a launch during the current fiscal year is unlikely, meaning a release date no earlier than April 2025.