Game Pass Prices Hike to Enhance Ubiquity

Xbox Game Pass Price Hikes and New Tier Announced: A Look at Microsoft's Expanding Strategy

Microsoft has announced price increases for its Xbox Game Pass subscription service, introducing a new tier while simultaneously raising prices across the board. This move reflects Xbox's broader strategy of expanding Game Pass' reach and diversifying its revenue streams.

Price Changes Effective July 10th (New Subscribers) and September 12th (Existing Subscribers):

• Xbox Game Pass Ultimate: Increases from $16.99 to $19.99 per month. This tier retains its comprehensive features: PC Game Pass, Day One games, back catalog titles, online play, and cloud gaming.
• PC Game Pass: Rises from $9.99 to $11.99 per month, maintaining access to Day One releases, member discounts, the PC game catalog, and EA Play.
• Game Pass Core: Annual price increases from $59.99 to $74.99, but the monthly price remains at $9.99. Note that Xbox Game Pass for Console will be discontinued for new members starting July 10, 2024.

Existing Game Pass for Console subscribers can maintain access to Day One games as long as their subscription remains active. However, if their subscription lapses, they will need to switch to one of the updated plans. Game Pass for Console codes remain redeemable, but the maximum stackable extension will be limited to 13 months starting September 18, 2024.

Introducing Xbox Game Pass Standard:

A new tier, Xbox Game Pass Standard, priced at $14.99 per month, offers access to a back catalog of games and online play, but excludes Day One games and cloud gaming. Microsoft will release further details on its release date and game availability soon.

Microsoft's Broader Strategy:

Microsoft's stated goal is to provide players with greater choice and accessibility. This includes offering various price points and plans to cater to diverse player preferences. Statements from Xbox CEO Phil Spencer and CFO Tim Stuart highlight the importance of Game Pass, first-party games, and advertising as high-margin businesses driving Microsoft's growth.

Related Video: Microsoft is RAISING Xbox Game Pass' Pricing

Beyond the Console:

Xbox's recent marketing campaign emphasizes Game Pass' availability beyond Xbox consoles. The launch on Amazon Fire Sticks demonstrates the company's commitment to expanding its reach to various platforms.

Related Video: You Don't Need an Xbox to Play Xbox

Despite the push towards digital distribution, Microsoft has confirmed its continued commitment to physical game releases and hardware production, emphasizing that its strategy does not rely solely on a fully digital ecosystem.