Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

Kadokawa, now backed by Sony Group, sets ambitious goal of publishing 9,000 original IPs annually. This represents a significant increase from their 2023 output and is detailed in their medium-term management plan, projecting 7,000 titles by fiscal year 2025.

Sony's Major Investment and Strategic Partnership

Following Sony's acquisition of a 10% stake, Kadokawa aims to leverage Sony's global distribution network to expand its reach internationally. The increased publishing output will be supported by a 1.4x increase in editorial staff, reaching approximately 1,000 employees, ensuring efficient workflow and sustainable growth.

Expanding the Media Mix Strategy

Kadokawa plans to implement a comprehensive "media mix strategy," adapting its IPs into anime, games, and other media formats. This diversification aims to maximize the success of its diverse portfolio. This collaboration benefits Sony, owner of Crunchyroll, by providing access to a vast library of Kadokawa IPs for potential anime adaptations.

Kadokawa's extensive IP portfolio includes renowned titles such as Bungo Stray Dogs, Oshi no Ko, The Rising of the Shield Hero, and popular game franchises like Elden Ring and Danganronpa. Sony's interest in multimedia expansion aligns perfectly, with plans for live-action adaptations and international distribution.