January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack
The gacha game market continues to generate significant revenue, with January 2025 figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a dramatic surge in revenue, doubling its December 2024 earnings to a staggering $99.4 million.
Image: ensigame.com
Trailing behind Genshin Impact, Pokemon TCG secured second place with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.
Honkai Star Rail experienced a decline in revenue, earning $50.8 million for the month. Zenless Zone Zero also saw a significant drop, with its January earnings halved to $26.3 million compared to December's $57.9 million.
It's important to note that this ranking is based solely on mobile platform revenue. While some games, including miHoYo's titles, also have PC versions, those earnings are not included in these figures. Furthermore, the data incorporates a multiplier for Android revenue in China, as Google Play is unavailable in that market and the estimation is based on iOS revenue in the region.