Eco-warrior Demi Lovato Teams Up with PlanetPlay for Climate Action

Demi Lovato headlines PlanetPlay's latest Make Green Tuesday Moves campaign, bringing her star power to mobile gaming for a good cause. The singer and actress will appear in several popular games, offering players Lovato-themed avatars.

This isn't PlanetPlay's first environmental initiative; they've previously collaborated with celebrities like David Hasselhoff and J Balvin. This campaign, however, boasts a wider reach, featuring Lovato in top mobile titles including Subway Surfers, Peridot, Avakin Life, and Top Drives. All proceeds from the Lovato-themed in-game items will benefit environmental projects.

PlanetPlay's comprehensive approach sets this campaign apart from previous celebrity-driven environmental initiatives. The broad participation of various games significantly increases the potential impact on environmental causes. This collaboration offers a triple win: supporting the environment, delighting Lovato fans, and boosting the visibility of participating game developers.

For those interested in exploring the games featuring Demi Lovato, our list of the best mobile games of 2024 (so far) provides excellent recommendations.