Assassin’s Creed Shadows Hits 3 Million Players, Ubisoft Keeps Sales Data Under Wraps

Ubisoft has proudly announced that Assassin's Creed Shadows has surpassed 3 million players just seven days after its launch on May 20. This impressive milestone reflects a significant uptick from the 2 million players reported on day two, outpacing the launch performances of both Origins and Odyssey. Ubisoft contextualized Shadows' opening weekend performance, noting that it's better compared to Origins and Odyssey rather than the "perfect storm" that propelled 2020's Valhalla to great heights.

Shadows achieved the second highest day one sales revenue in the Assassin's Creed franchise history, only trailing behind Valhalla. It also marked the biggest Ubisoft day one ever on the PlayStation Store, with players logging over 40 million hours of gameplay so far. These statistics underscore the game's strong market reception.

Given Ubisoft's recent challenges, including delays, the sales disappointment of Star Wars Outlaws, and a series of high-profile flops, layoffs, studio closures, and game cancellations, there is substantial pressure on Assassin's Creed Shadows to perform well globally. The situation became so dire that the Guillemot family reportedly explored buyout talks with Chinese mega-corp Tencent and other investors to retain control of Ubisoft's intellectual property. The gaming community is closely monitoring Assassin's Creed Shadows' early performance as an indicator of Ubisoft's future.

On Steam, Assassin's Creed Shadows became the most-played game in the series over the weekend, reaching a peak of 64,825 concurrent players. This milestone is noteworthy as it's the first Assassin's Creed title to launch on day one on Steam since 2018's Odyssey. In comparison, BioWare's single-player RPG Dragon Age: The Veilguard saw a peak of 89,418 players on the same platform.

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Determining whether Assassin's Creed Shadows meets, exceeds, or falls short of Ubisoft's expectations is challenging without specific revenue or sales figures. Ultimately, the game's financial performance will play a crucial role in shaping not only its future but also that of Ubisoft. We'll likely gain more clarity on this front when Ubisoft releases its next financial report in the coming months.

Are you ready to explore feudal Japan? Dive into our comprehensive Assassin's Creed Shadows guide, which includes our detailed Assassin's Creed Shadows walkthrough, an interactive map, and tips on crucial elements the game doesn't explicitly mention. Equip yourself with the knowledge to master the shadows and uncover the secrets of this enthralling world.